SELECTED WORK

Selected Work

Strategic content. Measurable organic growth. Real Texas results.

CASE STUDY 01

The HeatBusters

Austin & Central Texas Insulation Company • February – July 2026

10.5× TikTok views in 6 months

10.5× TikTok views in 6 months

10.5× TikTok views in 6 months

Organic performance that outpaced the account’s entire prior multi-year history.

TikTok

+461,762

views

10.5× prior total

TikTok

+461,762

views

10.5× prior total

YouTube

+303,938

views

3.9× prior total

YouTube

+303,938

views

3.9× prior total

Instagram

+85,867

views

4.2× prior total

Instagram

+85,867

views

4.2× prior total

Facebook

+72,049

views

1.2× prior total

Facebook

+72,049

views

1.2× prior total

Content Examples

HeatBusters — transparent pricing

HeatBusters — radiant heat education

These results were produced with focused content strategy, platform-specific creative, and consistent execution — zero reliance on paid advertising.

Juan didn’t just make content — he built a system that actually brought us real results. We saw massive growth on TikTok and across our platforms without spending a dollar on ads. He gets local businesses.

Jim

Owner, HeatBusters

Juan didn’t just make content — he built a system that actually brought us real results. We saw massive growth on TikTok and across our platforms without spending a dollar on ads. He gets local businesses.

Jim

Owner, HeatBusters

CASE STUDY 02

Chingo Bling

Houston Comedian & Rapper • November 2021 – October 2024

186.6 Million Organic Views

186.6 Million Organic Views

186.6 Million Organic Views

Organic audience growth across Facebook, Instagram, TikTok, and YouTube.

TikTok

22.1M

views

Organic reach

TikTok

22.1M

views

Organic reach

YouTube

1.9M

views

Organic reach

YouTube

1.9M

views

Organic reach

Facebook

82.8M

views

Organic reach

Facebook

82.8M

views

Organic reach

Instagram

79.8M

views

Organic reach

Instagram

79.8M

views

Organic reach

FACEBOOK AUDIENCE

1.3M followers

22K posts • 1.8K following
Scaled organic reach across a major fan base

INSTAGRAM AUDIENCE

402K followers

13.4K posts • 7,780 following
Consistent social distribution at scale

Content Examples

Gil’s Tires — local business commercial

Chingo Bling × Tio Juventino — Houston Swingset

Full-cycle social media management, video production, content systems, and campaigns designed to drive ticket sales and organic growth.

Working with Juan was different. He understood the brand, stayed consistent, and helped turn the content into real momentum. The numbers speak for themselves.

Chingo Bling

Artist & Entertainer

Working with Juan was different. He understood the brand, stayed consistent, and helped turn the content into real momentum. The numbers speak for themselves.

Chingo Bling

Artist & Entertainer

CAMPAIGN SNAPSHOT

Gil’s Tires

A local commercial built to feel impossible to scroll past—high energy, clear brand recall, and a message designed for the San Antonio market.

Gil’s Tires — local business commercial

THE APPROACH

Local relevance, built into the creative.

Local relevance, built into the creative.

A bold commercial format gives the brand a memorable visual hook while keeping the offer and local identity clear at first glance.

Commercial creative • Local brand recall • Scroll-stopping format